As a lifelong gamer and FIFA enthusiast, our client Jay Ajayi became the first active NFL player to become a professional gamer. Coming off his Super Bowl championship run with the Philadelphia Eagles, AOne paired Jay with the Philadelphia Union's eMLS team, who made Jay their official Esports ambassador for their eMLS FIFA tournament team.
Talent
Jay Ajayi
Brand
eMLS
Appearances, Social Media, Use of Likeness/Image
As one of the few star athletes in the NFL who was born and raised in the United Kingdom, AOne Group paired client Jay Ajayi with the NFLUK as its lead ambassador. From annually going to London to push and promote the NFL in Europe, to various campaigns and photoshoots with local London brands such as New Era Europe, AOne group bridged the gap between his unique background and global football.
Talent
Jay Ajayi
Brand
NFL UK
Activation
Global Ambassadorship