As one of the few star athletes in the NFL who was born and raised in the United Kingdom, AOne Group paired client Jay Ajayi with the NFLUK as its lead ambassador. From annually going to London to push and promote the NFL in Europe, to various campaigns and photoshoots with local London brands such as New Era Europe, AOne group bridged the gap between his unique background and global football.
Talent
Jay Ajayi
Brand
NFL UK
Activation
Global Ambassadorship