Through creative planning, our client Melvin Gordon partnered with Dr. Squatch to bring a comedy element to current contract negotiations with his team. Pairing Dr. Squatches humorous social media channels and Melvin's sense of humor, we created an entire new twist on his contract holdout that went viral and reached over 10 million impressions.
Talent
Melvin Gordon
Brand
Dr. Squatch
Activation
Social Media, Content Creation, Use of Likeness/Image, Charity Partner
