With the upcoming release of Philadelphia legend Sylvester Stallone's new Rambo movie, AOne worked with Lionsgate to pair our client and Eagles legend Desean Jackson to promote the film in a unique way. With his 1.5+ million social followers and big personality, DJax was a natural partner in the #HappyRamboDay campaign.
Talent
DeSean Jackson
Brand
Lionsgate
Activation
Content Creation, Social Media