While in the midst of rebranding in readiness to relaunch with the signature BOSS hoodie. AOne Group strategically partnered our client Melvin Gordon w/ Hugo Boss for the relaunch #BOSS campaign. #BOSS campaign was a select group of BOSS like individuals which included our Melvin Gordon, Future, Hailey Beiber, & DJ Khaled.
As a lifelong gamer and FIFA enthusiast, our client Jay Ajayi became the first active NFL player to become a professional gamer. Coming off his Super Bowl championship run with the Philadelphia Eagles, AOne paired Jay with the Philadelphia Union's eMLS team, who made Jay their official Esports ambassador for their eMLS FIFA tournament team.
Talent
Jay Ajayi
Brand
eMLS
Appearances, Social Media, Use of Likeness/Image
AOne parlayed the success of the Dr. Squatch campaign into an endorsement deal with client Melvin Gordon and Lids. As a lifelong customer of Lids, Melvin would join Lids and work there during his holdout and document his workday while also introducing new NFL visor caps. The start of a multi-tiered partnership.
Talent
Melvin Gordon
Brand
Lids
Activation
Social Media, Content Creation, Use of Likeness/Image, personalized Co-Branding, Charity Partner
Our client Kellyn Acosta wanted to expand his footprint in the fashion and men's lifestyle branding space. After connecting Kellyn to several fashion labels and men's grooming products that fit his taste, AOne partnered Kellyn with GQ to create content around the "10 Essentials" that fit his lifestyle. By creating media together with GQ, Kellyn was able to tell his story in the most authentic way.
Talent
Kellyn Acosta
Brand
10 Essentials | GQ
Activation
Content Creation, Social Media
Centered around athletes, TruMedic was searching for the right talent to get their message of helping reach peak performance across. With John Ross III being the fastest player in NFL history, AOne bridged the gap for TruMedic by demonstrating their product's help in aiding John back to full speed following an injury.
Talent
John Ross
Brand
TruMedic
Activation
Long Term Full Endorsement
With the upcoming release of Philadelphia legend Sylvester Stallone's new Rambo movie, AOne worked with Lionsgate to pair our client and Eagles legend Desean Jackson to promote the film in a unique way. With his 1.5+ million social followers and big personality, DJax was a natural partner in the #HappyRamboDay campaign.
Talent
DeSean Jackson
Brand
Lionsgate
Activation
Content Creation, Social Media
Through creative planning, our client Melvin Gordon partnered with Dr. Squatch to bring a comedy element to current contract negotiations with his team. Pairing Dr. Squatches humorous social media channels and Melvin's sense of humor, we created an entire new twist on his contract holdout that went viral and reached over 10 million impressions.
Talent
Melvin Gordon
Brand
Dr. Squatch
Activation
Social Media, Content Creation, Use of Likeness/Image, Charity Partner
As one of the few star athletes in the NFL who was born and raised in the United Kingdom, AOne Group paired client Jay Ajayi with the NFLUK as its lead ambassador. From annually going to London to push and promote the NFL in Europe, to various campaigns and photoshoots with local London brands such as New Era Europe, AOne group bridged the gap between his unique background and global football.
Talent
Jay Ajayi
Brand
NFL UK
Activation
Global Ambassadorship
Based in Sweden, Hat Store World wanted to partner with a current US based athlete to showcase their exclusive lineup of head wear. AOne paired Melvin Gordon with Hat Store World to show off exclusive headgear and use his likeness to promote “Melvins favorite picks” on their website and social pages.
Talent
Melvin Gordon
Brand
Hat Store World
Activation
Social Media, Use of Likeness/Image
NOWFOODSOFFICIAL wanted to partner with an athlete as they were rolling out a new line of products. We partnered them with our client Drew Sample, documenting his usage of NOW proteins, vitamins, supplements and superfoods. As an active partner of Drew Sample, NOW consistently supplies Drew with all his supplement needs as we actively create social media, digital, and onsite activations.
“From the offseason to the SuperBowl, NOW has kept me fueled and feeling as close to 100% all season” - Drew Sample
Talent
Drew Sample
Brand
NOW Foods
Activation
Long Term Full Endorsement
Client wanted to showcase their hair products that work exceptionally well for dreadlocks. AOne paired Agave Oil and our client Melvin Gordon to create content showing him using the hair products while explaining how important his dreadlocks are to him. Through a partnership that included social media content and digital marketing, Agave Oil was able to successfully present their products to the male demographic.
Talent
Melvin Gordon
Brand
Agave Oil
Activation
Social Media, Content Creation
