AOne parlayed the success of the Dr. Squatch campaign into an endorsement deal with client Melvin Gordon and Lids. As a lifelong customer of Lids, Melvin would join Lids and work there during his holdout and document his workday while also introducing new NFL visor caps. The start of a multi-tiered partnership.
Talent
Melvin Gordon
Brand
Lids
Activation
Social Media, Content Creation, Use of Likeness/Image, personalized Co-Branding, Charity Partner
