While in the midst of rebranding in readiness to relaunch with the signature BOSS hoodie. AOne Group strategically partnered our client Melvin Gordon w/ Hugo Boss for the relaunch #BOSS campaign. #BOSS campaign was a select group of BOSS like individuals which included our Melvin Gordon, Future, Hailey Beiber, & DJ Khaled.
AOne parlayed the success of the Dr. Squatch campaign into an endorsement deal with client Melvin Gordon and Lids. As a lifelong customer of Lids, Melvin would join Lids and work there during his holdout and document his workday while also introducing new NFL visor caps. The start of a multi-tiered partnership.
Talent
Melvin Gordon
Brand
Lids
Activation
Social Media, Content Creation, Use of Likeness/Image, personalized Co-Branding, Charity Partner
Through creative planning, our client Melvin Gordon partnered with Dr. Squatch to bring a comedy element to current contract negotiations with his team. Pairing Dr. Squatches humorous social media channels and Melvin's sense of humor, we created an entire new twist on his contract holdout that went viral and reached over 10 million impressions.
Talent
Melvin Gordon
Brand
Dr. Squatch
Activation
Social Media, Content Creation, Use of Likeness/Image, Charity Partner
Based in Sweden, Hat Store World wanted to partner with a current US based athlete to showcase their exclusive lineup of head wear. AOne paired Melvin Gordon with Hat Store World to show off exclusive headgear and use his likeness to promote “Melvins favorite picks” on their website and social pages.
Talent
Melvin Gordon
Brand
Hat Store World
Activation
Social Media, Use of Likeness/Image
Client wanted to showcase their hair products that work exceptionally well for dreadlocks. AOne paired Agave Oil and our client Melvin Gordon to create content showing him using the hair products while explaining how important his dreadlocks are to him. Through a partnership that included social media content and digital marketing, Agave Oil was able to successfully present their products to the male demographic.
Talent
Melvin Gordon
Brand
Agave Oil
Activation
Social Media, Content Creation
